PubMatic Aims to Maximize Revenue for Web Site Publishers

PubMatic, is a new service that helps web site publishers run the highest paying ads from top ad networks. It is a limited beta launch and  PubMatic takes an algorithmic approach to determining which ads will pay publisher's the most.

For now, PubMatic works with Google Adsense, Yahoo! Publisher Network, ValueClick, and Komli. The public beta is available for the first 100 publishers on the first serve basis.

When you first log in to PubMatic you're greeted by a simple dashboard that displays your most recent earnings statistics. The information is broken down by ad network, and includes the number of impressions, clicks, revenue, and eCPM from each network, for each day. A screenshot of pubmatic is here

There is a also a Yahoo Widget available screenshot of which is below.

I think the application is worth a shot - first to see whether you get lucky and two to derive more income from your website or blog.

[via Read/WriteWeb]